ROCK FESTIVAL VOLUNTEER, EXALTED CONSUMPTION’S EXPERIENCE

BENEVOLE DE FESTIVAL ROCK, UNE EXPERIENCE DE CONSOMMATION SUBLIMEE

Alice Sohier () and Romain Sohier ()
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Alice Sohier: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: The aim of this research is to explore an individual which contribute to cultural organizations' activities: the volunteer. We take in interest in musical rock festivals' volunteers. They have a specific position ("worker" and spectator). That's why we work with cocreation and consumption experience theories. We conducted an exploratory qualitative study, based on interviews, observations (with photos and videos), and introspection. This study shows volunteer practice reflects various consumptions' experiences and various profiles. We place those on a production-consumption continuum.

Keywords: rock festival; qualitative study; consumption experience; co-creation; profiles; Volunteer; Bénévole; festival rock; culture; étude qualitative; expérience de consommation; profils (search for similar items in EconPapers)
Date: 2015-11-26
Note: View the original document on HAL open archive server: https://hal.science/hal-01885791v1
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Published in 14èmes Journées Normandes de Recherche sur la consommation, Nov 2015, Angers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01885791

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