Taking into account emotions in new product development: the case of automotive products

Intégrer les émotions dans le développement de nouveaux produits. Application à l’automobile

Nathalie Herbeth (), Florence Charue-Duboc and Delphine Manceau
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Nathalie Herbeth: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, Technocentre Renault [Guyancourt] - RENAULT
Florence Charue-Duboc: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Delphine Manceau: EBS Paris - European Business School Paris

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Abstract: The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers' needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

Keywords: New Product Development; car / design; innovation; action-research; Émotion; développement de nouveaux produits; voiture; conception; recherche-intervention (search for similar items in EconPapers)
Date: 2016-03
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Published in Revue Française de Gestion, 2016, Processus stratégiques innovants, 42 (255), pp.89-104. ⟨10.3166/rfg.2016.00036⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01889464

DOI: 10.3166/rfg.2016.00036

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