Dans quelle mesure la consommation basée sur l’accès est-elle accessible ? Le cas de la location de vêtements haut de gamme pour un usage quotidien

Valérie Guillard (valerie.guillard@umontpellier.fr)
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Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Consommation; Consommation collaborative; Marketing; Location (search for similar items in EconPapers)
Date: 2018-05
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Published in 34è Colloque International de l'Association Française du Marketing, May 2018, Strasbourg, France

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