Dans quelle mesure un consommateur perçoit-il qu’il gaspille des objets ? Une approche situationnelle

Valérie Guillard () and Eva Delacroix
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Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing durable; Gaspillage; Marketing (search for similar items in EconPapers)
Date: 2018-05
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Published in 34è Colloque International de l'Association Française du Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01893770

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