Slow Fashion Consumption Among Young French Customers: The Effects of Perceived Equity and Nostalgia on Unlocking the Willingness to Pay Premium Prices and on the Intention to Buy

Yassine El Bouchikhi and Denis Guiot
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Yassine El Bouchikhi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Fashion; Customers; French Customers; Young French Customers; Consumer Behaviour; Consumption; Comportement du consommateur; Consommation durable; Consommation écologique; Sustainable consumption; Green Consumption (search for similar items in EconPapers)
Date: 2018-05
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Published in EMAC 2018, May 2018, Glasgow, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01894836

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