Un marketing destiné aux populations les plus démunies - 3 cas

Marielle Audrey Payaud () and Constance Dumalanède ()
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Marielle Audrey Payaud: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Constance Dumalanède: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2018
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Published in CCMP (Centrale de Cas et de Médias Pédagogiques, Chambre de Commerce et d’Industrie de Paris), 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01898115

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