Emotions experienced in retail outlets: A proposed measurement scale
Marie-Christine Lichtlé () and
V. Plichon ()
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Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
V. Plichon: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours
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Date: 2014-03-04
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Published in Recherche et Applications en Marketing (English Edition), 2014, 29 (1), pp.3 - 24. ⟨10.1177/2051570714524880⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01900291
DOI: 10.1177/2051570714524880
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