Understanding the motives of food behaviors by means of the food choice questionnaire

La compréhension des moteurs des comportements alimentaires: une approche par le food choice questionnaire

Patrice Cottet (), Jean-Marc Ferrandi (), Marie-Christine Lichtlé () and V. Plichon ()
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Patrice Cottet: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
V. Plichon: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours

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Abstract: The goal of this research is not only to analyze the reliability and validity of the "Food Choice Questionnaire" scale, rarely applied in a French context, but above all to segment the eaters, based on a sample of 280 individuals, according to the determinants of their dietary choices and to check the link between these determinants and other variables involved in eating behavior: regulatory orientation, weight control, or healthy eating behaviors. On the basis of these results, managerial recommendations, aimed at companies and public authorities, are suggested.

Keywords: consumer typology; eating behaviors; Food Choice Questionnaire; typologie de consommateurs; comportements alimentaires (search for similar items in EconPapers)
Date: 2017-09-22
New Economics Papers: this item is included in nep-agr
Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-01900329v1
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Published in 12ème Journée du Marketing Agroalimentaire, Sep 2017, Montpellier, France

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