Les stratégies rhétoriques de légitimation des investisseurs institutionnels sont-elles efficaces ?

Khaled Al Masri
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Khaled Al Masri: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille

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Abstract: This paper seeks to explore the way in which Institutional investors try to recover their legitimacy, highly degraded, following the financial crisis of 2008. It analyzes the legitimation's rhetorical strategies mobilized by the Institutional investors's managers of the CAC 40 index, in their reference documents over a period of 7 years (2010-2016). The results reveal a clear short-termism, based on the rational and the normative orientation of the reference documents (concentration on Logos 48.75% and Ethos 46.25%). The results show a very low awareness of social responsibility and sustainable or ethic finance that the Institutional investors's responsables have or should have. Financial actors have devoted only 5% of their discourses on the risk management for societal, sustainable and relational fields.

Keywords: neo-institutionalism theory; argumentation theory; ethics; Risk management; ALCESTE; la théorie néo-institutionnelle; la théorie de l’argumentation; la gestion des risques; l’éthique (search for similar items in EconPapers)
Date: 2018-05-16
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Published in Transitions numériques et informations comptables, May 2018, Nantes, France. pp.cd-rom

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