Grocery retail loyalty program effects: self-selection or purchase behavior change?

Lars Meyer-Waarden () and Christophe Benavent ()
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Lars Meyer-Waarden: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Christophe Benavent: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 2009-09
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Published in Journal of the Academy of Marketing Science, 2009, 37 (3), pp.345 - 358. ⟨10.1007/s11747-008-0123-z⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01913030

DOI: 10.1007/s11747-008-0123-z

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