An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Elodie Gentina, L. Shrum, Tina Lowrey, Scott Vitell and Gregory Rose
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Elodie Gentina: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Abstract: What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent–child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.

Date: 2018-07
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Published in Journal of Business Ethics, 2018, 150 (4), pp.1173 - 1186. ⟨10.1007/s10551-016-3137-3⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01914742

DOI: 10.1007/s10551-016-3137-3

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