Revisiting the museum experience

Claire Roederer () and Marc Filser
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Claire Roederer: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: Purpose : This paper aims to contribute to the area of museum experience research, by exploring how consumers build stories to tell different experiences generated from a visit to a museum and by viewing these inductive findings in the light of recent research on consumption experiences (Lanier and Rader, 2015). Design/methodology/approach : A qualitative study is conducted. Twenty-three narratives were analysed relating a visit to ZKM museum in Karlsruhe (Germany) using narrative analysis techniques, as they are suitable to capture sensations, emotions and feelings. Findings : ZKM museum emerges from the analysis of the narratives as a cradle for stochastic experiences (Lanier and Rader, 2015). The narratives develop several episodes that correspond to performance and liberatory experiences. A reconceptualization of the museal experience is proposed as a mesh of performance, stochastic or liberatory episodes, that capture the subject's perspective. Research limitations/implications : The study was limited to students who were 19-23 years of age and to one museum. Future research should include a wider age group and other museums. Practical implications : The findings provide useful insights for curators, educators and exhibit designers staging museal experiences.

Keywords: Museal experience; Experience; Narratives; Cultural consumption (search for similar items in EconPapers)
Date: 2018-09-10
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Published in Qualitative Market Research: An International Journal, 2018, 21 (4), pp.567 - 587. ⟨10.1108/QMR-01-2017-0002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01919417

DOI: 10.1108/QMR-01-2017-0002

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