Ceci n’est pas la fidélité comportementale que manifestent les acheteurs, mais la représentation qu’ils s’en font: prédit-elle leurs achats effectifs ?

Jean Frisou, Tatiana Henriquez and Marc Filser
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Tatiana Henriquez: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne

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Keywords: Comportement; d'achat (search for similar items in EconPapers)
Date: 2018
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Published in Gestion 2000, 2018, 35 (3), pp.19-44. ⟨10.3917/g2000.353.0019⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01919439

DOI: 10.3917/g2000.353.0019

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