La normalisation des associations: quelle efficacité pour rassurer les donateurs ?

Florence Busson-Villa and K. Gallopel-Morvan ()
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Florence Busson-Villa: CIAPHS - Centre Interdisciplinaire d'Analyse des Processus Humains et Sociaux [Rennes] - UR2 - Université de Rennes 2
K. Gallopel-Morvan: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Normalisation; Associations -- gestion; Donateurs (search for similar items in EconPapers)
Date: 2012-03-23
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Citations: View citations in EconPapers (4)

Published in 2ème Journée Internationale du Marketing Santé, EDHEC, Mar 2012, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01921728

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