Analyzing influences of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the Service industry

Thi Minh Hang Vu () and Sylvie Llosa ()
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Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2018-12-05
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Published in Let's Talk About Service Workshop, Dec 2018, GHENT, Belgium

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