Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach

Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck and Julien Schmitt ()
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Stephanie Feiereisen: Cass Business School - City University London - City University London
Dina Rasolofoarison: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Julien Schmitt: ESCP-EAP

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Abstract: The present research investigates how traditional roles of television (TV) in structuring consumers' everyday lives and fostering social relationships change when emerging adults switch to the digital (i.e., non-linear) network, as well as how they experience these changes. We use a practice-theory-based lens to explore (1) how switching to the digital network triggers misalignments in emerging adults' TV series viewing practice configurations, and (2) how they address these threats to the smooth performance of their practice triad. Through in-depth interviews, we identify key tensions stemming from emerging adults' experienced loss of structure and consumption sociality. Further, we delineate the realignment strategies consumers employ to stabilize their practice triad. The present research expands the current understanding of the role of TV in structuring the fabric of consumers' lives and nurturing social bonds in the digital age.

Keywords: Television series; Emerging adults; Digital network; Practice theory; In-depth interviews (search for similar items in EconPapers)
Date: 2018
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Published in Journal of Business Research, 2018, 95, ⟨10.1016/j.jbusres.2018.08.024⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01947909

DOI: 10.1016/j.jbusres.2018.08.024

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