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HOW DO BUSINESS SCHOOLS SUPPORT INTERNAL INNOVATION AND WORK ON THEIR STRATEGY AND THEIR REPUTATION? THE CASE OF RESPONSIBLE MANAGEMENT

Guénola Nonet (), Kerul Kassel () and Florence Rodhain ()
Additional contact information
Guénola Nonet: NSU - Nova Southeastern University
Kerul Kassel: Fielding Graduate University
Florence Rodhain: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: While business schools, as an institution, are criticized for failing to encourage responsible management, several schools are innovating towards such management. This study examines the strategies and practices of the people involved in changing organizational processes. Interviews were conducted with 17 change agents at eight European schools to evaluate the depth of innovative approaches (of immaterial nature) employed in integrating responsible management on their campuses. This paper briefly introduces the main strategic tensions encountered by these actors and describes in depth eight types of innovations that are here called "survival innovations". The conclusion suggests further research concerning the potential outcomes (stakeholders management, reputation, accreditation, differentiation, cohesion) of integrating RM in the BS' strategy.

Keywords: Responsible Management (RM); Strategy; Immaterial Nature; Stratégie; Réputation; Management Responsable; Innovation (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01954798v1
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Citations: View citations in EconPapers (2)

Published in Journal of Innovation Economics & Management, 2015, Intellectual Capital and Business Innovation, 2 (17), pp.68-98. ⟨10.3917/jie.017.0069⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01954798

DOI: 10.3917/jie.017.0069

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