Investigating Brand Verbal Fluency: When known brands do not come to mind

Bernard Gourvennec (), Gilles Laurent and Raphaelle Lambert-Pandraud
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Bernard Gourvennec: IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Date: 2018-05
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Published in International Journal of Market Research, 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01958842

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