Liquid retail: cultural perspectives on marketplace transformation

Ronan De Kervenoael, Domen Bajde and Alexandre Schwob
Additional contact information
Ronan De Kervenoael: ESC [Rennes] - ESC Rennes School of Business
Alexandre Schwob: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Inspired by Bauman's notion of "liquidity," we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.

Keywords: Marketplace transformation; culture; liquid retail; Bauman; social change (search for similar items in EconPapers)
Date: 2018-04-25
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Published in Consumption, Markets and Culture, 2018, 21 (5), pp.417-422

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01959075

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().