An alliance of necessity: Procter & Gamble and Bic (chapter), in France / United States commercial relations (book)

Une alliance de nécessité: Procter & Gamble et Bic (chapitre), in Relations commerciales France / Etats-Unis (livre)

Patrick Messerlin () and Philippe Pelé-Clamour ()
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Patrick Messerlin: GEM - Groupe d'économie mondiale - Sciences Po - Sciences Po
Philippe Pelé-Clamour: HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: Ni thèse, ni plaidoyer, ni réquisitoire, ce livre propose en s'appuyant sur des faits, une série d'éclairages sur le business américain

Keywords: US Business; Americain Business; Alliance; USA; Developpement International (search for similar items in EconPapers)
Date: 2003
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Published in Relations commerciales France / Etats-Unis, Eyrolles, Editions d'Organision, 2003, 9782708129672

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01962877

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