Proposition d’une échelle de mesure de la valeur d’usage des applications mobiles d’aide à l’achat de magasin

Fidan Kurtaliqi (), Gaëlle Pantin-Sohier () and Caroline Miltgen ()
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Fidan Kurtaliqi: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Caroline Miltgen: Audencia Business School

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Abstract: The purpose of this paper is to present a work in progress on the development of a scale for measuring the value in use of in-store mobile applications. A qualitative study with three focus groups and an interview with eight...

Keywords: application mobile; Cost-Benefit; coûts-bénéfices; mobile application; point de vente value in use; retail; Smartphone; valeur d’usage (search for similar items in EconPapers)
Date: 2018
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Published in XXXIVème Congrès de l’Association Française de Marketing, 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01963288

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