Export mode, export strategy, and performance

Mode d’exportation, stratégie export et performance

Ludivine Duval, Carole Maurel () and Jean-Laurent Viviani ()
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Ludivine Duval: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Carole Maurel: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: This article deals with the impact of export entry modes on performance, and more precisely with the moderating role of export strategy. An empirical study on 120 French wine companies has been carried out. Results show that no export entry mode is the best one when compared to others, in terms of performance. However, the adequate choice of an export entry mode depends on the export strategic positioning of the company.

Keywords: Competitive strategy; export performance; export mode; wine; moderating effect; Stratégie concurrentielle; performance export; mode d’exportation; vin; effet modérateur (search for similar items in EconPapers)
Date: 2018-12-12
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Published in Systèmes alimentaires / Food Systems, 2018, 2018 (n°3), pp.89-114. ⟨10.15122/isbn.978-2-406-08722-9.p.0089⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01973549

DOI: 10.15122/isbn.978-2-406-08722-9.p.0089

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