Organizing the imitation of an innovative business model: four propositions to operationalize a strategy of imitation

Organiser l'imitation d'un business model innovant: Quatre propositions pour les entreprises

Bilal Bourkha (), Adam Dewitte () and Jérémy Ranjatoelina
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Bilal Bourkha: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Adam Dewitte: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Date: 2016-05-30
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Published in XXVème conférence annuelle de l’Association Internationale de Management Stratégique (AIMS), May 2016, Hammamet, Tunisie

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