Loft Study: What do the Millennials think about connected objects?

Loft Study: que pensent les Millennials des objets connectés ?

Pauline Folcher (), Sarah Mussol () and Anne-Sophie Cases
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Pauline Folcher: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Sarah Mussol: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Anne-Sophie Cases: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The technology of the future will change our relationship with objects, with people and with our housing. The Internet of things will create new services in smart home which raises new questions. Our research deals with a better understanding of the value of connected objects in a particular context, the smart home. Our objective is to bring out both the connected objects' perception and the perception of the smart home context for Millennials. A lexical analysis was carried out based on words of 1499 students. Our results show that consumers are more resistant to connected objects when they are considered as a sole object than when they are.

Keywords: Connected Objects; Smart home; Millennials; Internet of Things; Appartement Intelligent; Objets Connectés; Internet des Objets (search for similar items in EconPapers)
Date: 2017-09-08
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-01988027v1
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Published in 16ème colloque sur le Marketing digital, Sep 2017, Paris, France

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