Privacy, regulations and the value of personal data

Vie privée, valeur des données personnelles et régulation

Grazia Cecere and Matthieu Manant
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Matthieu Manant: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Abstract: Personal data have an important place in the strategic positioning of Internet firms so as to better target consumers. When these data are combined with other data (from public administrations, for example), processing them can be a matchless source of added value for firms. The new strategies for extracting value from personal data warrant the adoption of appropriate regulations for this market. After identifying the sources of value related to the processing of personal data, this article draws on the academic literature in economics and marketing to shed light both on the strategies eventually adopted by firms for endowing personal data with an economic value and on the new business models that result. Questions are asked about how regulations will protect the privacy of individuals while letting untouched the ability of firms to innovate.

Date: 2018-06
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Published in Annales des Mines - Enjeux Numériques, 2018, 2, pp.14 - 19

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