L’histoire des marques de l’horlogerie suisse sur Internet est-elle vraiment un monde d’émotions ?

Patrick Nicholson and Pauline de Pechpeyrou ()
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Patrick Nicholson: Faculté de Médecine Henri Warembourg - Université de Lille
Pauline de Pechpeyrou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2018
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Published in Editions Loisirs et Pédagogie. Marketing horloger: l’intelligence digitale, pp.101-112, 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01989095

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