Understanding the conditions for acceptance of innovations in the horticultural sector: issues and implications

Comprendre les conditions d’acceptation de L’innovation dans le secteur végétal: enjeux et implications

Gaëlle Pantin-Sohier (), François Pantin (), Alice Sohier (), Laure Jacquemier-Paquin () and Rania Serhal ()
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Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
François Pantin: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Alice Sohier: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Laure Jacquemier-Paquin: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Rania Serhal: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The objective of this article is to analyse the perception and the acceptation of innovative products in the horticultural sector. An exploratory study shows the conceptualised innovative perspectives concerning the intrinsic characteristics (such as colour) as well as the extrinsic characteristics (such as packaging). The results show 1) the difficulty of accepting horticultural modifications because of the specificities involved but also because of the behaviour of the consumer as a reaction to the change and 2) an authorisation for the innovation of the packaging if a valorisation of the horticultural product, respect of the products natural state and an easier categorisation is obtained.

Keywords: Végétal; Perception; Innovation; Etude qualitative exploratoire; Acceptation (search for similar items in EconPapers)
Date: 2018
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Published in Gestion 2000, 2018, 35 (4)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01990324

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