Employees or Consumers? The role of competing identities in individuals’ evaluations of corporate reputation

Petya Puncheva-Michelotti, Andrea Vocino, Marco Michelotti and Peter Gahan
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Petya Puncheva-Michelotti: ESC [Rennes] - ESC Rennes School of Business
Marco Michelotti: ESC [Rennes] - ESC Rennes School of Business

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Abstract: The purpose of this paper is to investigate the manners in which the employee and consumer identities interact to shape individuals perceptions of corporate reputations in well-established market economies (Australia and Italy) and transition countries (Bulgaria and Russia).

Keywords: Consumerism; Quantitative; Social identity; Stakeholder management; Employer branding; Job seekers; Transition markets (search for similar items in EconPapers)
Date: 2018-09-03
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Citations: View citations in EconPapers (2)

Published in Personnel Review, 2018, 47 (6), pp.1261-1284

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01990973

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