La présence sociale: quels effets sur la personnalité, la réputation et la confiance envers le site web ?

Grégory Bressolles, A. Vignolles and Catherine Viot
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Grégory Bressolles: Kedge Business School [Talence]
Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Date: 2015-05-19
Note: View the original document on HAL open archive server: https://hal.science/hal-01991235v1
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Published in 31ème Congrès de l'Association Française de Markeitng, May 2015, Marrackech, Maroc

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