Une approche taxonomique de l’évaluation de la marque: une affaire de logiques, 230-231(40): 43-56

Véronique Blum () and Emmanuel Laffort ()
Additional contact information
Véronique Blum: UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

Post-Print from HAL

Date: 2018
References: Add references at CitEc
Citations:

Published in La Revue du Financier, 2018

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01992552

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().