Incidents critiques négatifs et réaction du fournisseur: une étude exploratoire

David Vidal () and Hervé Fenneteau
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David Vidal: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Hervé Fenneteau: CR2M. Centre de recherche sur le management et les marchés - UM1 - Université Montpellier 1, MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2013
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Published in Revue management & avenir, 2013, 64 (6), pp.15. ⟨10.3917/mav.064.0015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01992805

DOI: 10.3917/mav.064.0015

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