What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?

Hajer Bachouche () and Ouidade Sabri ()
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Hajer Bachouche: Groupe ESC Troyes en Champagne
Ouidade Sabri: IAE Paris - Sorbonne Business School

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Date: 2018-05-16
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Published in 34th Congress of the French Marketing Association (AFM), May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01996387

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