Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts

Hajer Bachouche () and Ouidade Sabri ()
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Hajer Bachouche: Groupe ESC Troyes en Champagne
Ouidade Sabri: IAE Paris - Sorbonne Business School

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Date: 2019-06-13
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Published in AMS Annual Conference, Jun 2019, Vancouver, Canada

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