A better understanding of customer empowerment campaigns effects' on brand equity metrics

Hajer Bachouche (hager.bachouche@gmail.com) and Ouidade Sabri (sabri.iae@univ-paris1.fr)
Additional contact information
Hajer Bachouche: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Ouidade Sabri: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2018-06-13
References: Add references at CitEc
Citations:

Published in American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01996394

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).