Entre mensonge, authenticité et storytelling, les nouveaux récits du marketing, un regard sur le marketing en tant que technique

Benoît Petitprêtre and Jawad Mejjad
Additional contact information
Benoît Petitprêtre: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Jawad Mejjad: CEAQ - EA 1511 - Centre d'étude sur l'actuel et le quotidien - UPD5 - Université Paris Descartes - Paris 5

Post-Print from HAL

Date: 2017
References: Add references at CitEc
Citations:

Published in Sonny Perseil, Yvon Pesqueux, Christophe Yéda, Khaoula Ben Mansour (ed.). Un nouveau regard sur la triche et le mensonge., L'Harmattan, 2017

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01999859

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().