Idea-generation communities: when should host firms intervene?

Pradeep Kumar Ponnamma Divakaran
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Pradeep Kumar Ponnamma Divakaran: ESC [Rennes] - ESC Rennes School of Business

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Abstract: The purpose of this paper is to explore when, why and to what extent firms should intervene in firm-hosted idea-generation communities, and to develop a framework for firm-intervention.

Keywords: Online community; Firm-participation; Idea generation; Idea screening and selection; Member-participation; User comments (search for similar items in EconPapers)
Date: 2017-11-20
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Published in Journal of Business Strategy, 2017, 38 (6), pp.80-88. ⟨10.1108/JBS-04-2016-0041⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02002485

DOI: 10.1108/JBS-04-2016-0041

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