The Use of Ambient Scent to Improve Children’s Hospital Experience

Maya Naja (), Joël Bree () and Judith Zaichkowsky
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Maya Naja: LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth]
Joël Bree: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: This paper addresses whether or not the diffusion of scents will positively change evaluations of a service experience and perceptions of personal wellness in a health service environment. Qualitative data was collected in a pediatric department and three situations were examined: no scent situation, relaxing scent situation; and stimulating scent situation. The study revealed that both a relaxant and a stimulating odour improved the evaluation of the service experience in the pediatric service. It showed that the use of scent is helpful in creating an experiential context, allowing the children to be more positive about their hospital stay

Keywords: Health care industry; Olfactory stimulation; Ambient scent; Children (search for similar items in EconPapers)
Date: 2012-11-01
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Published in Journal of Marketing Trends, 2012, 1 (8-9), pp.77-84

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02007917

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