Does digitalization create or reduce perceived global value?

Ibtissame Abaidi and Eric Vernette ()
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Eric Vernette: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2018-11-12
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Published in Journal of Consumer Marketing, 2018, 35 (7), pp.676-687

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02008033

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