Is distribution channel an antecedent of consumers’ well-being? An application to the experience of purchasing fruits and vegetables

Le canal de distribution est-il source de bien-être pour le consommateur ? Une application à l'expérience d'achat de fruits et légumes

Christine Gonzalez (), Gilles Séré Lanauze and Béatrice Siadou-Martin
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Christine Gonzalez: GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université
Gilles Séré Lanauze: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Béatrice Siadou-Martin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: Through their consumption choices and practices, individuals aim to build their own identity and strengthen their well-being. Based on a quantitative survey of 455 consumers, this research shows that the distribution channel impacts the consumer perceived well-being during shopping experience, in the context of fruit and vegetable purchasing. Key explanatory variables are highlighted such as identification with the distribution channel and perceived utilitarian, hedonic and social value. Some recommendations are suggested for retailers to improve their customers' well-being through enriched and more valuable shopping experiences.

Keywords: consumption value; individual values; place; well-being; distribution; bien-être; valeur de consommation; valeurs individuelles (search for similar items in EconPapers)
Date: 2017
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Published in Décisions Marketing, 2017, 3 (87), pp.57-80. ⟨10.7193/DM.087.57.81⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02009870

DOI: 10.7193/DM.087.57.81

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