L'enseignement du marketing à l'âge de l'ordinateur personnel

Bernard Dubois
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Bernard Dubois: HEC-ISA

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Date: 1986-03-01
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Published in Recherche et Applications en Marketing (French Edition), 1986, 1 (1), pp.111-121. ⟨10.1177/076737018600100106⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02010752

DOI: 10.1177/076737018600100106

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