Le mythe de la globalisation

Yoram Wind and Susan Douglas
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Yoram Wind: The Wharton School - University of Pennsylvania
Susan Douglas: NYU - New York University [New York] - NYU - NYU System

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Date: 1986-09-01
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Published in Recherche et Applications en Marketing (French Edition), 1986, 1 (3), pp.5-26. ⟨10.1177/076737018600100301⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02010819

DOI: 10.1177/076737018600100301

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