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Quelques facteurs de succès pour la politique de produits de l'entreprise exportatrice: les liens entre marketing et production

Odile Deher
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Odile Deher: ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand

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Date: 1986-09-01
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Published in Recherche et Applications en Marketing (French Edition), 1986, 1 (3), pp.55-74. ⟨10.1177/076737018600100304⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02010857

DOI: 10.1177/076737018600100304

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