Le contrôle de l'efficacité publicitaire

Pierre Gregory
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Pierre Gregory: Université de Lille, Sciences et Technologies

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Date: 1986-12-01
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Published in Recherche et Applications en Marketing (French Edition), 1986, 1 (4), pp.71-83. ⟨10.1177/076737018600100405⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02010934

DOI: 10.1177/076737018600100405

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