Quelques remarques sur l'article de J.-L. Chandon et A. Strazzieri: «Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué»

Daniel Bachelet
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Daniel Bachelet: Direction des Plans et Produits, Peugeot SA

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Date: 1987-03-01
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Published in Recherche et Applications en Marketing (French Edition), 1987, 2 (1), pp.79-84. ⟨10.1177/076737018700200105⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02011031

DOI: 10.1177/076737018700200105

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