Produits nouveaux en Chine; facteurs clés du succès

Y. Mo and M. Montebello
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Y. Mo: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 1987-09-01
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Published in Recherche et Applications en Marketing (French Edition), 1987, 2 (3), pp.69-79

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