Gérer l’ouverture dans un business model multiface

Guy Parmentier () and Romain Gandia ()
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Guy Parmentier: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Romain Gandia: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: The digital revolution is a lever for the creation of new open business models on internet. However, openness remains complex to implement in traditional business model architectures because it implies constraints that are difficult to manage. In this perspective, we mobilize the literature on multi-sided platforms and two case studies in the online video game to propose a multi-sided architecture. By creating complementary sides on value proposition but interdependent on value creation and value capture, it becomes possible to open a part of the business model in order to access the benefits of openness while limiting constraints.

Keywords: open business model; multi-sided platform; video game; internet; business model ouvert; architecture; plateforme multiface; jeu vidéo (search for similar items in EconPapers)
Date: 2016-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02014273v1
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Published in Revue Française de Gestion, 2016, 42 (254), pp.107-128. ⟨10.3166/rfg.2016.00008⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014273

DOI: 10.3166/rfg.2016.00008

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