Comportement stratégique du distributeur industriel: Différenciation ou résistance

C. Lapassouse
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C. Lapassouse: Université de Bordeaux 1

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Abstract: Cet article suggère d'appliquer une approche stratégique pour analyser la dynamique des circuits de distribution de produits industriels et le comportement du distributeur.

Date: 1991-06-01
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Published in Recherche et Applications en Marketing (French Edition), 1991, 6 (2), pp.99-110

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014454

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