Multivariate Logit and Probit models for simultaneous purchases: Presentation, uses, appeal and limitations

Philippe Aurier and Victor Mejia ()
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Philippe Aurier: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Victor Mejia: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: This article presents Multivariate Logit (MVL) and Probit (MVP) models, which make it possible to analyse simultaneous purchases and relax the restrictive hypothesis that utility maximization leads to a single choice. These models enable a deeper analysis of competitive dynamics in a given category (variety seeking, complementarity, substitutability). The MVL model using a random parameter specification is illustrated in relation to the chocolate category. We underline the advantages and limitations of these models and propose new research avenues.

Date: 2014-05-20
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Citations: View citations in EconPapers (5)

Published in Recherche et Applications en Marketing (English Edition), 2014, 29 (2), pp.75-94. ⟨10.1177/2051570714535531⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014789

DOI: 10.1177/2051570714535531

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