CSR as Project: a way to “Regenerate” the Strategic Management?

La RSE, un projet à même de régénérer le management stratégique ?

Philippe Schäfer (), Ramonjy Dimbi (), Pierre Baret () and François Petit
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Philippe Schäfer: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Ramonjy Dimbi: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Pierre Baret: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
François Petit: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: This article aims to demonstrate that CSR, as a project, could "regenerate" strategic management. Through the prism of the "Project-Based View" approach, we analyze the "ISO 26000" way to implement CSR within an organization. With doing this, we demonstrate that this approach is a project. This project can change the structures of the organization because their aims are not limited to the shareholder's expectations, but integrate all the stakeholders, social issues and the long term. This research is based on two longitudinal case studies: two action-research carried out for three years in the food industry and of an in the social economy.

Keywords: CSR; Organizational Behavior; Strategic Management; Project-Based View; ISO 26000 standards; longitudinal case studies; action-research; comportement organisationnel; management stratégique; Project Based View; RSE; ISO 26000; études de cas longitudinal; recherche-intervention (search for similar items in EconPapers)
Date: 2016-12-06
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Published in Revue internationale de psychosociologie et de gestion des comportements organisationnels, 2016, HS (Supplement), pp.61. ⟨10.3917/rips1.hs03.0061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014981

DOI: 10.3917/rips1.hs03.0061

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