Le processus de révision de RAM: une comparaison internationale

Bernard Pras and Bernard Forgues ()
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Bernard Pras: Recherche et Applications en Marketing
Bernard Forgues: Recherche et Applications en Marketing

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Abstract: Cet article compare le processus de révision de Recherche et Applications en Marketing à celui d'autres revues internationales, comme International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science. Il précise par ailleurs les évolutions des rubriques de Recherche et Applications en Marketing depuis l'origine de la revue jusqu'à maintenant.

Date: 1992-03-01
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Published in Recherche et Applications en Marketing (French Edition), 1992, 7 (1), pp.4-18. ⟨10.1177/076737019200700101⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02015028

DOI: 10.1177/076737019200700101

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